Stores are selling Halloween stuff in August. Time has lost all meaning | Dave Schilling

This opinion piece critiques the premature marketing of Halloween products in August as a symptom of consumer culture and climate change. The author argues that the blurring of seasonal boundaries reflects a broader loss of meaning in modern life.
Why it matters
It reflects on how commercialization and environmental shifts are altering traditional cultural markers and seasonal experiences.
‘Our glorious big-box overlords have declared, via careful inventory selection, that Halloween season has begun.’ ‘Our glorious big-box overlords have declared, via careful inventory selection, that Halloween season has begun.’ Opinion Halloween Stores are selling Halloween stuff in August. Time has lost all meaning Dave Schilling Capitalism and the climate crisis are conspiring to destroy the concept of seasons. I’ll take solace in my pumpkin spice
Happy spooky season, everyone! Get those jack-o’-lanterns out, because Halloween is just around the corner!
It’s August, for God’s sake. Every day, I wake up to 90F weather – my skin moist with sweat and my eyelids stuck together. I can’t drink coffee on my porch without being consumed by an army of voracious mosquitoes that seem to find my blood to be the most delicious of all.
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