Steve Jobs used to call him nightly. Here's what he thinks people get wrong about Jobs.
Former Apple executive Ron Johnson argues that Steve Jobs was a master of delegation rather than a micromanager. Johnson details how Jobs' leadership style focused on vision and collaboration during the development of Apple's retail stores.
Why it matters
It offers a counter-narrative to the common perception of Steve Jobs' management style, providing insights into effective leadership.
Ron Johnson led Apple's retail efforts. Ron Johnson Former Apple executive and JC Penny CEO said people wrongly think Steve Jobs was a control freak. Ron Johnson said that Jobs delegated better than anyone he ever worked with. He said Jobs called every night for roughly a year to help him understand Jobs' vision for Apple. Nobody likes a micromanager. According to Ron Johnson, the former Apple executive behind the Apple Store and Genius Bar, Steve Jobs was a great leader because he was the opposite. Johnson told Business Insider that one of the outcomes he hopes comes from his upcoming book, " Shop Different: How Retail Revealed Apple's Genius ," which comes out in September, is to reveal what an exceptional leader Jobs was. Johnson said that's part of his legacy that some people misunderstand. Some people, he said, assume Jobs was "obsessed" with details.
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