Steam UI Redesign Slated To Replace Curated Deals with Personalized Recommendations
Valve is updating the Steam Store UI to replace static, curated deal sections with personalized, dynamic recommendations. The company claims this shift will increase game visibility for a wider range of titles by leveraging existing discovery algorithms.
Why it matters
This change significantly alters how developers reach customers and how gamers discover content, potentially shifting the balance of power toward algorithmic curation over manual promotion.
Steam UI Redesign Slated To Replace Curated Deals with Personalized Recommendations | TechPowerUp
Steam UI Redesign Slated To Replace Curated Deals with Personalized Recommendations
Almost a year ago, to the day, Valve revealed a new Steam Store UI, which cleaned up much of the storefront's UI and presented an overall more cohesive design that is better suited to the variety of PCs, handhelds, and consoles that Valve now caters to. It appears as though Valve's next upcoming update to the Steam Store UI is more subtle, but may have a more meaningful impact on game discovery, for both developers and gamers, alike. This update also comes shortly after Valve overhauled the Steam handheld and Big Picture mode with the optional Big Art mode .
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