Steam Machine: Between 12k and 15k Units Sold per week
An analyst uses Steam's Global Top Sellers chart data to estimate that Valve is selling between 12,000 and 15,000 Steam Machine units per week. The methodology relies on reverse-engineering Valve's revenue-based ranking system.
Why it matters
Because Valve is a private company that does not disclose sales figures, such estimations are the primary way for the industry to gauge hardware adoption.
Valve is a fairly secretive company when it comes to how they perform: they have never published quarterly hardware sales figures for its consumer devices. They don’t track them in press releases, they don’t have earnings calls since they remain a private company, and they don’t treat unit volume as a front and center KPI on the store.
There is maybe one exception: a few years back, they did announce that they had sold 500k Steam controllers . That was actually just 10 years ago!
At the same time, they do like to share a lot of data. They have hardware surveys , weekly best sellers, and also real-time revenue data: the Global Top Sellers chart .
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