State urged to end a decade of neglect towards tourism sector in Kerala
The Confederation of Kerala Tourism Industry is urging the state government to increase marketing budgets and grant 'industry status' to the tourism sector. They argue that current funding is insufficient to compete with other states and that reinvesting 1% of tourism revenue is necessary for growth.
Why it matters
Tourism is a major economic driver for Kerala, and industry leaders believe current policy neglect is hindering the state's competitive edge.
Ahead of the Budget for the FY27, calls for increased allocations to the tourism sector, particularly for marketing, have grown louder. Despite contributing around a good amount of money annually to the State’s economy, Kerala has been neglecting the sector for over a decade by earmarking a modest marketing budget, treating tourism as a peripheral activity rather than a strategic economic driver.
The article presents the industry's demands and economic data objectively.
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