Starlink 2X Price Increase
NICHOLAS AIR has suspended its Starlink installation project following SpaceX's decision to double service and equipment costs for aviation clients with little notice. Industry figures have criticized the move as commercially reckless and a 'bait and switch' tactic.
Why it matters
It illustrates the risks businesses face when relying on a single-source provider for critical infrastructure, especially when that provider has significant market power.
NICHOLAS AIR has paused the planned installation of Starlink across its fleet.
SpaceX’s recent doubling of the costs for Starlink “lacks any reasonable ethical process” and could be considered “reckless” , according to NJ Correnti, founder and CEO, NICHOLAS AIR .
In an email to customers last week, Starlink advised its unlimited aviation plan would rise from $10,000 per month to $20,000 with the equipment price increasing from $145,000 to $200,000.
It also plans to add regional boundaries to service plans that limit coverage to a chosen continent, all effective from August 7 th .
“I am shocked, for lack of better words,” Correnti, who was in the process of installing Starlink across NICHOLAS AIR’s entire fleet, tells CJI.
“How can any service or product provider advise its customer base that it is doubling prices with little to no advance notice?
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