Starbucks Singapore Mofusand collection to release on Aug 25
Starbucks Singapore is launching a new collaboration collection with the Japanese brand Mofusand on August 25. The collection features cat-themed merchandise, including mugs, tumblers, and plush keychains, available through physical stores and online platforms.
Why it matters
Brand collaborations are a key strategy for retail chains to drive consumer engagement and boost sales through limited-edition collectibles.
The collection will be available in physical stores, on Starbucks’ online store, LazMall and ShopeeMall.
Listen Summarise Starbucks Singapore will launch a new Mofusand collaboration collection featuring Japanese cat designs on Aug 25, available in stores and online. An exclusive online bundle for Starbucks Rewards members includes a limited-edition glass cup and drink vouchers, priced at $44.90 from Aug 21. Customers spending $25 or more on delivery services get a free reusable cup bag while stocks last; new items include wristlet pouches, keychains, plush keychains, mugs, tumblers, and bottles. AI generated
SINGAPORE – Starbucks Singapore will release a new collaboration collection with Mofusand on Aug 25.
Back by popular demand, the new collection features the Japanese brand’s signature ginger and grey cats reimagined with Starbucks elements, the beverage chain said in a statement on Aug 20.
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