Starbucks PH launches new rewards program and app
Starbucks Philippines is launching a revamped rewards program and a new mobile app on July 21. The update introduces tiered redemption options, allowing customers to use points for food items or beverage customizations.
Why it matters
The change reflects a broader trend in retail loyalty programs toward increased personalization and flexibility to drive customer retention.
Manila Bulletin - Starbucks PH launches new rewards program and app
Starbucks PH launches new rewards program and app
Starting July 21, members can redeem Stars across three reward tiers with more menu choices and a redesigned Starbucks PH app
For many Starbucks regulars, collecting Stars has become second nature. Order a coffee, scan the app, watch the points add up, then wait until you've earned enough for a free drink. Soon, that routine will change. Beginning July 21, Starbucks Philippines is rolling out a refreshed Starbucks Rewards program alongside an all-new Starbucks PH app, giving members more flexibility in how and when they redeem their Stars. Instead of automatically converting every 100 Stars into the same reward voucher, members will be able to choose from different redemption tiers depending on what they're craving that day.
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