Starbucks and Pop Mart releasing Molly-themed drink and merchandise
Starbucks and Pop Mart are collaborating to celebrate the 20th anniversary of the character Molly with a limited-edition Strawberry & Cream Frappuccino and themed merchandise. The collection will be available in Singapore stores and online starting August 3.
Why it matters
This partnership highlights the growing trend of cross-industry brand collaborations between lifestyle coffee chains and collectible toy companies to drive consumer engagement.
Starbucks and Pop Mart have collaborated on merchandise and a drink themed after the popular character Molly as part of her 20th anniversary.
Pop Mart and Starbucks will release a Molly-themed drink as well as merchandise as part of the character's 20th anniversary. (Photos: Starbucks)
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