Stakeholders urged to tap opportunities from major events

Arusha Regional Administrative Secretary Dr. Toba Nguvila is urging local stakeholders to improve service standards and infrastructure ahead of major international events in Tanzania. The region expects a surge in demand for housing, food, and logistics during upcoming assemblies and sporting events.
Why it matters
Effective preparation for international events is critical for Tanzania's economic growth and international reputation as a host for large-scale gatherings.
ARUSHA: ARUSHA Regional Administrative Secretary (RAS), Dr Toba Nguvila, has called on local business and agricultural stakeholders to prepare early and raise service standards ahead of major international events arriving in Tanzania.
With thousands of delegates expected for the 153rd Inter-Parliamentary Union (IPU) Assembly, HortiLogistica Africa 2026 and the 2027 Africa Cup of Nations (AFCON), Dr Nguvila emphasised that the region faces a massive surge in demand for housing, transport, food, financial services and healthcare.
Speaking at a stakeholders’ meeting over the weekend, Dr Nguvila urged agricultural players to look beyond mere exhibitions and build reliable supply networks for local hotels and restaurants.
“Farmers, processors and logistics firms must coordinate clearly on capacity, packaging, pricing and food safety standards,” he said, pointing to the upcoming HortiLogistica Africa 2026 set for November with an estimated 15,000 attendees as a crucial testing ground.
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