Stakeholders seek framework to harness creative industry opportunities
Stakeholders in Nigeria's creative industry are calling for formal regulatory frameworks to protect intellectual property and brand equity. Experts argue that moving from an informal ecosystem to a structured one is essential to capturing the full economic value of the sector.
Why it matters
Formalizing the creative economy is seen as a key strategy for Nigeria to achieve its goal of adding $100 billion to its GDP through film, music, and digital content.
Stakeholders in the creative sector have called for urgent reform in the industry, aimed at transforming the sector from an informal and reputation-driven ecosystem into one with protected brand equity,
They noted that while the sector contributes about 2.3 per cent to the Gross Domestic Product and sustains over 4.2 million jobs across film, music, fashion, and digital content, its reliance on informal reputation rather than protected brand equity undermined its ability to fully realise its economic value.
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