Stakeholders seek framework to harness creative industry opportunities
Stakeholders in Nigeria's creative industry are calling for formal regulatory frameworks to protect intellectual property and brand equity. Experts argue that moving from an informal ecosystem to a structured one is essential to capturing the full economic value of the sector.
Why it matters
Formalizing the creative economy is seen as a key strategy for Nigeria to achieve its goal of adding $100 billion to its GDP through film, music, and digital content.
Stakeholders in the creative sector have called for urgent reform in the industry, aimed at transforming the sector from an informal and reputation-driven ecosystem into one with protected brand equity,
The article reports on industry advocacy and economic development goals without taking a partisan stance.
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