Stakeholders Push Purposeful Storytelling To Strengthen Brand Reputation
Marketing and PR professionals are advocating for purposeful storytelling to enhance brand reputation and long-term value. Experts argue that media visibility should focus on strategic engagement rather than just headline volume.
Why it matters
It reflects a shift in corporate communication strategies toward sustainability and societal relevance in the Nigerian market.
Industry stakeholders drawn from the marketing communications, public relations, advertising and branding ecosystem have called on corporate organisations, fast-moving consumer goods (FMCG) companies and PR practitioners to embrace purposeful and strategic storytelling capable of building stronger brands and creating lasting value.
The stakeholders made the call during a media parley where marketing professionals, brand innovators and other industry players converged to discuss the sustainability of brand publicity, effective communication strategies and the growing importance of storytelling in shaping long-term brand reputation.
A seasoned marketing communications expert and Divisional Director, Marketing, at Marketing Edge Publication, Anietie Udoh, joined marketing professionals to chart the way forward for corporate brands and FMCGs, particularly on how strategic storytelling can strengthen brand positioning, enhance credibility and create meaningful engagement with target audiences.
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