Stablecoin firm Brale says new protocol can remove a major hurdle to scaling custom tokens

Stablecoin firm Brale has launched the ION Protocol to facilitate the movement of custom tokens across different blockchains without the need for pre-funded liquidity pools. The protocol uses a burn-and-mint model to address the scalability challenges faced by the growing ecosystem of branded stablecoins.
Why it matters
As more institutions issue branded stablecoins, interoperability solutions are critical to reducing capital requirements and fragmentation in the crypto market.
Dubbed ION Protocol, it allows participating stablecoins to move between blockchains by burning tokens on one network and minting an equivalent amount on another. Unlike most blockchain bridges, the model does not require liquidity pools to be pre-funded on every supported chain.
While the $300 billion stablecoin market is dominated by Tether's USDT and Circle Internet's USDC, new participants are piling in. Banks, fintechs, crypto firms and asset managers are increasingly issuing their own branded tokens for payments, settlements and tokenized assets.
Data provider CoinGecko already tracks more than 350 of the coins, whose value is pegged to a real-world asset such as a fiat currency, underscoring the growing need for infrastructure to connect an increasingly fragmented ecosystem. Brale argues today's interoperability model won't scale as more issuers introduce their own versions.
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