Squaring the circle: TAG Heuer reinvents the Monaco
TAG Heuer lead designer Julien Delcambre discusses the comprehensive redesign of the iconic Monaco chronograph, blending heritage with modern innovation. The process reflects his deep personal connection to motorsport and the brand's history.
Why it matters
The Monaco is a significant piece of horological history, and its redesign illustrates how luxury brands balance legacy design with contemporary engineering.
Julien Delcambre arrives at our meeting wearing an original 1969 TAG Heuer Monaco reference 1133B. More than a prized collector’s piece, it is a reminder of the design brief that has occupied much of his career over the past six years — reimagining one of watchmaking’s most recognisable chronographs for a new generation. The result is the most comprehensive redesign of the Monaco in decades, informed by heritage, motorsport, and a constant focus on purposeful innovation.
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