SPRITZ UP YOUR EVENING: CAMPARI GROUP ACCELERATES THE ITALIAN APERITIVO IN SOUTHEAST ASIA

Campari Group introduces its full Italian Aperitivo Portfolio & Spritz menu to the region – a curated line-up rich in Italian heritage from the alcohol-free to the boldly bitter

SINGAPORE , Sept. 18, 2026 /PRNewswire/ -- Campari Group is accelerating the growth of spritz culture in Southeast Asia through its aperitivo portfolio. Building on the well-loved Aperol and Campari, the group is introducing four more Italian names, bringing its spritz line-up to six. Together, they span different flavour profiles, colours and styles, meeting the region's growing appetite for spritzes and shared drinking occasions.

At its heart, the aperitivo is a simple Italian ritual: the hour before dinner when friends gather over a light drink and something to eat, and the evening slows down. The spritz, an aperitif lengthened with prosecco and a splash of soda, is its most popular serve.