Sprite and IRCTC Flag Off India's First Branded Train as the Sprite Tejas Express
Sprite and the Indian Railway Catering and Tourism Corporation (IRCTC) have launched the 'Sprite Tejas Express,' a branded train operating between Lucknow and New Delhi. The six-month partnership includes exterior branding and onboard product sampling for passengers.
Why it matters
This represents a significant shift in Indian public infrastructure marketing, as state-run transport services increasingly integrate corporate branding to generate revenue.
The Sprite Tejas Express will operate on the Lucknow–New Delhi–Lucknow route, bringing Sprite's signature refreshment and experiences to Indian travellers.
NEW DELHI , Aug. 21, 2026 /PRNewswire/ -- Rail travel has long been an integral part of India's mobility and social fabric, connecting cities, communities, and millions of passengers across the country. In a first-of-its-kind partnership, Sprite and the Indian Railway Catering and Tourism Corporation (IRCTC) today flagged off the Sprite Tejas Express, in the presence of senior leadership from Indian Railways, IRCTC and Coca-Cola India. Bringing together Sprite's signature refreshment with India's diverse travel culture, the partnership creates a new experience for passengers travelling between the two cities, where varied tastes, preferences and shared moments come together along the journey.
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