Spotify’s reserved ticket sales to music superfans are now going live
Spotify has launched 'Reserved by Spotify,' a system that allows superfans to secure concert tickets before general sales. The feature aims to combat ticket scalping while incentivizing paid subscriptions and user engagement.
Why it matters
It represents a shift in how streaming platforms leverage user data to influence the live music industry and ticket markets.
Spotify s move to cater to music s superfans is now going live. On Thursday, the streaming giant announced the launch of Reserved by Spotify, a new system that will identify eligible top fans of an artist, then hold two tour tickets for them before the general ticket sale opens.
The article explains the business strategy and consumer benefits neutrally.
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