Spotify Rolls Out New Personalized Running Features For Premium Users
Spotify has introduced a new 'Running Mode' for Premium users on iOS in the US, which creates personalized playlists that match a runner's tempo. This feature is part of the company's broader strategy to expand its fitness offerings following a partnership with Peloton.
Why it matters
This reflects the ongoing trend of music streaming platforms diversifying into lifestyle and fitness services to increase user retention.
The company is making a big push into fitness, having already partnered with Peloton earlier this year.
Bangla press/Shutterstock Spotify is adding a new suite of features for runners to its Fitness hub. Rolling out to Premium members on Spotify for iOS in the US starting today, Running Mode offers personalized playlists built around your workouts.
Once you've clicked on the new Running Mode tab in the Fitness hub, you can choose between 25 presets that span different workout types and your preferred music genres, or opt for even more personalized results. As well as choosing a workout type (interval, pyramid, steady, etc.), you can also enter an exact duration, enable BPM matching and toggle motivational audio cues that act as a "supportive friend."
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