Spotify expands its AI push with a ChatGPT-like music assistant
Spotify is launching a beta AI-powered music assistant for Premium users in select countries, allowing for interactive conversations about music and audio content. The feature uses a combination of internal and third-party AI models to provide recommendations and information.
Why it matters
This expansion signals Spotify's ongoing strategy to integrate generative AI into user discovery and interface experiences.
Spotify is taking another step to infuse AI technology into its listening experience, with Tuesday’s news that Premium users will now be able to have interactive conversations with the app to choose what music or other audio they want to hear.
The feature is initially available in the U.S., Ireland, and Sweden across iOS and Android devices for users 18 years old and above in English. It’s considered a beta release, meaning that things may not always work perfectly, Spotify says, but user feedback will help to improve the product.
The company didn’t explicitly share more details about the AI technology under the hood in its announcement, but Spotify confirmed to TechCrunch that it uses a mix of its own AI technology and models from multiple providers, based on whatever is best for the task.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in