Spotify Africa head on supporting local musicians - TimesLIVE
Jocelyne Muhutu-Remy, Spotify's head for Sub-Saharan Africa, discusses the platform's role in elevating African music genres like amapiano and afrobeats to global audiences. She also addresses the dual nature of AI in music creation and personalization.
Why it matters
The globalization of African music represents a significant shift in the music industry, driven by digital streaming platforms and technological integration.
--> In Johannesburg, South Africa, Spotify's managing director for Sub-Saharan Africa, Jocelyne Muhutu-Remy, spoke about the service's role in promoting African music to global audiences and the challenges associated with artificial intelligence. TimesLIVE writes about her career, background and approach to cultural development in its article .
Muhutu-Remy was born and raised in Addis Ababa. Her mother was a refugee from Rwanda, while her father was from Burundi. Her mother worked as a secretary at the Organization of African Unity, now the African Union. At the age of 18, Muhutu-Remy received a scholarship from the organization to study in France, where she studied languages, journalism and international relations.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in