Sponsors drop off Sydney Swans star as investigation continues
Several major sponsors have suspended their partnerships with Sydney Swans AFL star Isaac Heeney following a police investigation into sexual assault allegations. The club has also stood down Heeney and four teammates for breaching team standards.
Why it matters
Illustrates the immediate corporate and professional consequences for athletes involved in serious legal investigations.
<p><a href="https://www.tvnz.co.nz/player/newsclip/the-shocking-allegations-thatve-seen-five-afl-players-stood-down" target="_blank"><b></b></a></p> <p>Sponsors are deserting Isaac Heeney amid a police investigation into the Sydney AFL superstar and four Swans teammates.</p> <p>Sydney's premiership hopes were "torpedoed" on Wednesday with the club banning key players Heeney, Chad Warner and Nick Blakey, as well as Riley Bice and James Jordon for the remainder of the season for "breaching club standards".</p> <p>Independent of that, the players are being interviewed by Victorian sex crime detectives in Sydney following a sexual assault allegation at their team hotel in Melbourne, with a woman making a formal complaint.</p> <p><b></b><a href="https://www.tvnz.co.nz/player/newsclip/the-shocking-allegations-thatve-seen-five-afl-players-stood-down" target="_blank"><b>The shocking allegations that've seen five AFL players stood down - Watch on TVNZ+</b></a></p> <p>Heeney, who won back-to-back Bob Skilton Medals as the club's best and fairest in 2024 and 2025, has been widely reported as the primary target of the investigation although no charges have been laid and AAP isn't suggesting any wrongdoing.</p> <p>Leading dental brand…
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