Spoiler alert! Is social media ruining big gig surprises?
Social media platforms are increasingly exposing fans to spoilers regarding setlists and stage designs for major concert tours. Some fans are now actively curating their feeds to preserve the element of surprise for live performances.
Why it matters
The tension between viral social media culture and the traditional live entertainment experience reflects changing consumer behaviors in the digital age.
Image source, Getty Images Image caption, Big moments from Olivia Rodrigo's tour were dissected online shortly after her opening night
Months before you have a chance to see your favourite artist, chances are you already know some of the big moments they have planned.
You'll also probably know the set list, the stage design, and - if you've really been paying attention - where to stand to get the best view.
When it comes to films and TV series, spoilers tend to be guarded against with warnings.
But for many major gigs, there's no escaping a stream of fan videos from the shows if you're online, whether you like it or not.
Last week, US pop star Olivia Rodrigo kicked off her Unraveled tour, and surprises from the show, which scores of fans have paid a lot of money to see, have already been dissected online.
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