Spider-Man and The Odyssey are splitting up IMAX screens after a record-breaking weekend
IMAX has announced that the film 'Spider-Man: Brand New Day' will share screen time with 'The Odyssey' following a record-breaking box office weekend. Both films contributed to a historic $430 million weekend, with 'The Odyssey' continuing its strong global performance.
Why it matters
This reflects the ongoing recovery and strength of the theatrical film industry and the strategic importance of premium large-format screens like IMAX in driving box office revenue.
Spider-Man: Brand New Day is joining The Odyssey in IMAX theaters after both movies led the biggest weekend in box office history. On Monday, IMAX announced that Spider-Man: Brand New Day will be available in select digital IMAX locations across North America starting Thursday, August 6th.
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