SPH now meets readers wherever they are: Chan Yeng Kit
SPH Media is expanding its reach by distributing content across 120 different channels to engage a wider audience. Executive chairman Chan Yeng Kit emphasizes the importance of meeting readers on their preferred platforms to maintain relevance in a post-truth era.
Why it matters
Media organizations are shifting from platform-centric models to audience-centric distribution strategies to combat declining engagement.
SPH Media executive chairman Chan Yeng Kit said the media organisation’s strategy in recent years has been to make its content accessible across a range of platforms.
Listen Summarise SPH Media reaches nine in 10 Singaporeans weekly through 120 channels, using a multi-platform strategy to stay relevant and trusted in a digital, post-truth world. Amid challenges like misinformation and societal polarisation, SPH Media focuses on being a credible news source trusted by over three-quarters of Singaporeans. SPH Media maintains print for older readers while expanding digital, supporting vernacular titles, and running community initiatives to connect and inspire Singaporeans. AI generated
SINGAPORE – Nine in 10 Singaporeans now consume SPH Media’s content each week across 120 different channels, ranging from apps and social media to videos and podcasts.
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