Speaking Igbo Doesn't Limit My Audience
Digital creator Pamela Mbaefo, known as 'nwanyi Nnewi,' discusses her journey from creating content during the COVID-19 pandemic to building a large following on Instagram and TikTok. She shares how she transitioned from mimicking others to developing her own unique style of monologue-based comedy.
Why it matters
Her story highlights the democratization of media and the rise of the creator economy in Nigeria, where individuals can build significant influence through digital platforms.
Digital creator, Pamela Mbaefo popularly known as nwanyi Nnewi, has 170, 000 followers on Instagram, and 190, 300 followers on Tiktok. She tells Naomi Chima about her style of content creation and other issues Tell us about yourself and your family background. I am from Anambra State. I graduated from Michael Okpara University of Agriculture, Umudike, where I studied Food Science and Technology. I come from a family of nine children, and I am the seventh child. How did your content creation journey begin? The whole story started during the COVID-19 pandemic when everybody was at home. The first video I made was with my brother’s friend’s phone. I didn’t really start with my current name; I started with something else. I was just talking, trying to be funny and playing around with things happening around me.
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