Spam calls be gone - government to move on opt-out system
The South African government is introducing a national opt-out registry to help consumers block unsolicited marketing calls. The initiative aims to curb the high volume of spam calls, with new laws potentially requiring marketers to cleanse their contact lists monthly.
Why it matters
This represents a significant regulatory shift in consumer privacy and data protection, addressing a widespread nuisance for millions of mobile users.
After years of South Africans being pestered by unwanted marketing calls, the government is finally moving to act against the wave that has become a bane of existence with a multi-institutional intervention.
On Wednesday afternoon, trade, industry and competition minister Parks Tau will announce the government’s next steps regarding the national opt-out registry system, which aims to empower consumers to avoid unsolicited, unwanted and pesky calls from direct marketing desks.
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