South Korea hits Coupang with $400M+ fine for data breach that affected millions

South Korean regulators have fined retail giant Coupang over $400 million following a massive data breach that exposed the personal information of 34 million users. Coupang intends to challenge the penalty, which is notable for being one of the largest of its kind against a U.S.-linked firm.
Why it matters
The case highlights increasing global regulatory scrutiny over data privacy and the potential for international diplomatic friction when large tech companies face significant financial penalties.
South Korean authorities have imposed a record-breaking fine of $624 billion won (over $400 million) on retail giant Coupang after a data breach last year compromised the personal data of more than 34 million customers.
The article presents the facts of the fine and the company's response, while noting the geopolitical context of the dispute.
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