SoundCloud acquires decentralized music platform Nina Protocol months after its shutdown
SoundCloud has acquired the decentralized music platform Nina Protocol, which recently shut down due to sustainability issues. The deal allows SoundCloud to integrate Nina's editorial archives and genre maps to better support independent artists.
Why it matters
This acquisition signals SoundCloud's strategic shift toward becoming a more comprehensive ecosystem for independent creators beyond simple music hosting.
SoundCloud announced Wednesday that it has acquired Nina Protocol, a decentralized music platform that enabled independent artists to sell music directly to fans while keeping 100% of their revenue.
The financial terms of the deal weren’t disclosed. It’s also unclear whether any members of Nina’s team will join SoundCloud. The company has not yet responded to a request for comment.
The deal is SoundCloud’s first acquisition since its 2022 purchase of AI music company Musiio to help improve music discovery. The deal signals that SoundCloud is continuing to expand beyond music hosting into a broader platform for independent artists.
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