Sony’s New Bravia 6 TVs Take On Entry
Sony has launched the Bravia 6 OLED TV, an entry-level model designed to compete with more affordable options like the LG B6. The TV features 4K resolution and Google TV integration at a lower price point than Sony's premium models.
Why it matters
The release signals a shift in the premium TV market toward more accessible pricing for high-end display technology.
The new OLEDs feature budget-friendlier pricing and start at 48 inches.
Read full bio August 27, 2026, 3:58 pm ET
Sony Sony OLEDs have been great, but one thing they are not is cheap. Enter the new Bravia 6 OLED, which aims to compete with TVs like the LG B6 , and starts at $1,300.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in