Sony launches new range of Ult Tower speakers in India

Sony has launched its second-generation Ult Tower party speaker series in India, including the Tower 5, 7, and Max models. The speakers feature high-wattage sound output, environmental sound optimization, and various connectivity options for events.
Why it matters
The launch targets the Indian festive season, showcasing Sony's strategy to capture the high-end audio market with feature-rich, powerful hardware.
Sony on Wednesday (October 7, 2026) launched the second generation of its party speakers: Ult Tower 5, Tower 7 and Tower Max, in India. These new Ult series party speakers target the festive season around the corner .
Ult Tower 5 claims 300W sound output, featuring a 230mm woofer with Ult Duct technology, two tweeters and Ult Power Sound mode for bass. It claims up to 20 hours of battery life, and is IPX4 water resistance, features an Ult button and volume knob, lighting modes: Beat, Wave, and Mellow and a new lighting system than its predecessor. It can optimise sound automatically based on the surrounding.
Ult Power 5 connectivity includes Bluetooth 5.3, USB-C, USB-A, RCA, XLR In/Out and microphone input, while a dedicated DJ input, karaoke features, Party Chain by Aura Cast and Stereo Pair capabilities. It weighs around 12.7kg.
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