Sonos launches new ‘Ultra’ headphones and soundbar, plus more - 9to5Mac
Sonos has announced the launch of its new Ace Ultra headphones and Beam Ultra soundbar, alongside a rebranding of its software platform to 'Sonos 27'. These products aim to help the company recover from a difficult period following a controversial app redesign.
Why it matters
The launch is a critical attempt by Sonos to regain consumer trust and market share in the competitive audio hardware space.
Sonos has announced two new hardware products today—Ace headphones and a Beam soundbar with ‘Ultra’ branding—alongside rebranding its software as ‘Sonos 27.’ Here are the details.
Sonos has had a rough couple of years since its botched app redesign of early 2024. But the company is back with an ambitious set of announcements today.
The company is launching Sonos Ace Ultra headphones, a Sonos Beam Ultra soundbar, as well as rolling out new features for its ‘Sonos 27’ software.
Sonos Ace Ultra cost $449 ( pre-order here , ships September 29) and come in Black, White, Agave, and Sand.
Here are the feature highlights per Sonos:
Sonos Beam Ultra costs $699 ( pre-order here , ships September 29) and comes in Black and White.
Additionally, ‘Sonos 27’ is the new name of the company’s software platform, which the company details here .
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