Social networks, online video outweigh traditional media in 2026
A 2026 report from the Reuters Institute indicates that social media and video platforms have overtaken traditional media as the primary source of news for the first time globally. While traditional outlets remain strong in some European regions, younger demographics are driving a significant shift toward digital-first consumption.
Why it matters
This shift signals a fundamental change in how information is disseminated and consumed, posing existential challenges to traditional media business models.
News consumers around the world are now turning more to social media and video platforms than traditional outlets for information, a respected report said.
The article summarizes findings from a reputable research institute using objective data.
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