Soccer-'Messi effect' a dream for MLS after World Cup, says Garber
MLS Commissioner Don Garber believes the 'Messi effect' and the upcoming World Cup will significantly boost the league's growth and popularity. The league aims to leverage global superstars and home-grown talent to attract new fans.
Why it matters
The arrival of high-profile players like Lionel Messi is seen as a transformative moment for the commercial and cultural standing of soccer in the US.
NEW YORK, July 16 (Reuters) - Major League Soccer is counting on a blend of home-grown talent and global superstars to keep the momentum going after the World Cup, with Lionel Messi ready to switch from Argentina blue to Inter Miami pink after Sunday's final.
Former England captain David Beckham kicked the domestic league into another gear two decades ago when he signed with LA Galaxy and Golden Boot contender Messi has had his own profound impact three years after signing for the Beckham-owned MLS side.
His heroics on the sport's biggest stage, including two last-gasp assists to get Argentina past England in the semi-final on Wednesday, stand to make him an even bigger draw when he returns to his club.
"None of us in the league understood what Messi was when he was playing at Barcelona, other than as fans," said MLS Commissioner Don Garber.
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