Soccer-'Messi effect' a dream for MLS after World Cup, says Garber
MLS Commissioner Don Garber believes the 'Messi effect' and the upcoming World Cup will significantly boost the league's growth and popularity. The league aims to leverage global superstars and home-grown talent to attract new fans.
Why it matters
The arrival of high-profile players like Lionel Messi is seen as a transformative moment for the commercial and cultural standing of soccer in the US.
NEW YORK, July 16 (Reuters) - Major League Soccer is counting on a blend of home-grown talent and global superstars to keep the momentum going after the World Cup, with Lionel Messi ready to switch from Argentina blue to Inter Miami pink after Sunday's final.
The article reports on industry expectations and quotes league officials without taking a subjective stance.
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