Snapchat rolls out Now Playing feature with Spotify
Snapchat has launched a 'Now Playing' feature on its Snap Map, allowing users to share their Spotify listening activity with friends. The integration enables users to discover music, save tracks, and view Spotlight videos associated with specific songs.
Why it matters
This partnership deepens the social integration between music streaming and social media, enhancing user engagement and music discovery features.
Snapchat has introduced a Now Playing feature on Snap Map, which enables users to share what they are listening to with friends.
Launched in 2017, Snap Map was designed for users to see their friends' locations. Snap Map has since grown with a global reach of 450 million as it has expanded with new features, now including music discovery.
The Now Playing feature has launched with Spotify in all territories where both Snapchat and the streaming services are available, with Canada coming online soon.
Snapchat users can now link their Spotify account, choose who can see their listening activity, discover songs through the people they talk to via the app, and save tracks to Spotify from Snap Map, Spotlight and Sound Pages.
Spotify is expanding its own social features with new features added earlier this year to its in-app Messages sharing experience .
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