Snapchat now lets you share what you’re listening to in real time
Snapchat has introduced a 'Now Playing' feature that allows users to share their real-time music listening activity via Snap Map. The feature integrates with Spotify and Spotlight videos to encourage social music discovery.
Why it matters
Social media platforms are increasingly competing to become hubs for music discovery, leveraging real-time data to increase user engagement and time spent in-app.
Snapchat is now letting users share the music they’re listening to in real time via a new feature in Snap Map, TechCrunch has exclusively learned.
Called “Now Playing,” the feature lets users link their streaming service account (starting with Spotify) and share what they’re currently listening to via Snap Map, and see the songs their friends are enjoying.
The feature has been integrated with Spotlight videos, which are Snapchat’s TikTok-like short-form videos, too: You can save any songs you discover in a Spotlight video directly to Spotify, or visit the track’s page on the platform to do so.
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