Snapchat no longer rewards fully AI-generated Spotlight content
Snapchat has updated its recommendation policy to stop rewarding fully AI-generated content in its Spotlight feed. The platform aims to prioritize human-made creativity over low-quality 'AI slop'.
Why it matters
This move reflects a growing trend among social media platforms to combat AI-generated spam and preserve the value of human-authored content.
Snapchat is the latest company to strengthen its stance against AI slop. The social network platform will no longer reward fully AI-generated videos, as it seeks to prioritize human-made content.
Snapchat announced the update on Friday, stating that its recommendation systems will be adjusted to ensure that only videos created by real people are eligible for Spotlight recommendations.
Snapchat expressed in its blog post that it wants Spotlight to “remain a place where people can discover authentic creativity from real people, because we believe there’s enduring value in rewarding original perspectives, personal storytelling, and the moments that people choose to create and share themselves.”
However, Snapchat clarified that it’s not completely rejecting AI. Creators can still use its AI creative tools to enhance or edit their content.
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