Snapchat makes it easier to plan events and meetups
Snapchat is introducing 'Plans,' a new feature set that allows users to organize events and track RSVPs directly within group chats. This move is part of a broader strategy to increase user retention in a competitive social media landscape.
Why it matters
Social media platforms are increasingly integrating utility features to combat declining engagement and user churn.
Snapchat is launching Plans, a new suite of features designed to help turn the plans already being made in group chats — everything from birthday celebrations to study sessions and weekend hangouts — into real life get-togethers without ever leaving the app.
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