Snapchat joins other popular platforms in fight against 'AI slop'
Snapchat has joined other major platforms like YouTube and LinkedIn in limiting the visibility of entirely AI-generated content in its recommendation feeds. The company aims to prioritize authentic, human-made content to combat the proliferation of low-quality 'AI slop' that degrades user trust.
Why it matters
This shift reflects a growing industry trend where social media platforms are actively curating against synthetic media to maintain platform integrity and user engagement.
Image source, Reuters Image caption, Snapchat is trying to tamp down on AI-generated videos.
Snapchat has joined the likes of YouTube, LinkedIn and Substack in a growing effort to combat fake writing, images and videos that are entirely created by artificial intelligence (AI) tools.
Such content, commonly called " AI slop ", has proliferated online as the tech industry has raced to create a greater number of easier to use generative AI tools that can create anything from essays to realistic videos .
Snap, the parent company of Snapchat, said on Friday that the platform would stop recommending "wholly AI-generated videos" in its popular Spotlight feed in favour of "authentic, human-made content."
Over the past two weeks, YouTube, LinkedIn and Substack have unveiled similar strategies.
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