Snapchat joins other platforms in the fight against 'AI slop'
Snapchat is joining other major platforms like YouTube and LinkedIn in limiting the promotion of entirely AI-generated videos in its feed. The company aims to prioritize authentic, human-made content to combat the proliferation of low-quality 'AI slop' that degrades user experience.
Why it matters
This reflects a growing industry trend where social media platforms are actively curating against generative AI content to maintain user trust and platform quality.
Image source, Reuters Image caption, Snapchat is trying to tamp down on AI-generated videos.
Snapchat has joined the likes of YouTube, LinkedIn and Substack in a growing effort to combat fake writing, images and videos that are entirely created by artificial intelligence (AI) tools.
Such content, commonly called " AI slop ", has proliferated online as the tech industry has raced to create a greater number of easier to use generative AI tools that can create anything from essays to realistic videos .
Snap, the parent company of Snapchat, said on Friday that the platform would stop recommending "wholly AI-generated videos" in its popular Spotlight feed in favour of "authentic, human-made content."
Over the past two weeks, YouTube, LinkedIn and Substack have unveiled similar strategies.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in