Snap Will Show Off Its AR Specs At A September 16 Event
Snap is hosting an event on September 16 to showcase its new $2,195 augmented reality glasses. The device features dual Qualcomm processors, AI integration from OpenAI and Google, and is designed for mixed-use applications.
Why it matters
This launch represents a significant push by Snap into high-end hardware and wearable AI, testing consumer appetite for expensive AR technology.
The company is promising the first in-depth look at the $2,195 glasses.
Snap Snap is about to start selling its standalone augmented reality glasses to the public, so of course it's holding an event to explain what Specs are all about. It takes place in Los Angeles at 7PM ET on September 16. You'll be able to watch a livestream if you wish.
The event will include the first in-depth look at Specs. Snap says CEO Evan Spiegel will demonstrate "how they bring AI assistance, work tools, entertainment and shared experiences into the world around us, helping people create, connect, learn and get things done while staying present."
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