Snap unveils £1,995 smart glasses after previous flops
Snap has launched new augmented reality smart glasses called 'Specs' priced at $2,195, targeting a niche market despite previous commercial failures. Analysts suggest the high price and limited battery life may hinder mainstream adoption.
Why it matters
This release represents a high-stakes attempt by Snap to pivot toward AR hardware as a future computing platform.
Share Save Add as preferred on Google Laura Cress Technology reporter Getty Images Snap chief executive Evan Spiegel showcased the glasses at a tech convention in California Snapchat s parent company has announced it is releasing new smart glasses, a decade after its original pair lost the company tens of millions of dollars .
The article balances the company's vision with critical analysis from industry experts regarding price and utility.
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