Snap tries to make the case again for its $2,200 smart glasses
Snap is attempting to revitalize interest in its $2,200 smart glasses by introducing new entertainment integrations and an 'anticipatory AI' operating system. The company aims to prove the hardware's utility after a poorly received initial launch.
Why it matters
Reflects the ongoing struggle of tech companies to justify high-cost wearable hardware through software innovation and AI integration.
When Snap debuted its long-awaited smart glasses, Specs, earlier this year, the reveal was not only underwhelming but a genuine disaster. The glasses — which cost a whopping $2200 and are vaguely reminiscent of scuba gear — inspired jeers online and calls for the company’s CEO, Evan Spiegel, to resign. The company’s stock subsequently nosedived .
Since then, Snap has clearly been looking for an opportunity to explain why Specs — a heavy, expensive piece of hardware that most casual consumers will probably be unable to afford — deserves to exist.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in