Snap tries to make the case again for its $2,200 smart glasses

When Snap debuted its long-awaited smart glasses, Specs, earlier this year, the reveal was not only underwhelming but a genuine disaster. The glasses — which cost a whopping $2200 and are vaguely reminiscent of scuba gear — inspired jeers online and calls for the company’s CEO, Evan Spiegel, to resign. The company’s stock subsequently nosedived .

Since then, Snap has clearly been looking for an opportunity to explain why Specs — a heavy, expensive piece of hardware that most casual consumers will probably be unable to afford — deserves to exist.