Snap CEO sidesteps Specs pre-order questions on Q2 earnings call
Snap CEO Evan Spiegel avoided direct questions regarding pre-order demand for the company's new $2,195 Specs smart glasses during an earnings call. He emphasized that the product is a technical breakthrough and that the upcoming launch event will be crucial for consumer adoption.
Why it matters
Snap is betting its future on hardware to compete with tech giants like Meta and Apple, making the success of this high-priced wearable critical for the company's long-term viability.
Snap CEO Evan Spiegel sidestepped investors’ questions about pre-order demand for the company’s long-awaited Specs smart glasses during Monday’s earnings call, just weeks before the device’s September launch event.
“What we’re hearing from folks is really that they want to try Specs,” Spiegel told investors. “It’s obviously a high consideration purchase at $2,195. Obviously, developers and folks who are familiar with the platform really understand it and understand the technical leaps we’ve made with with this generation. I think for the broader public and consumers, it’s going to be really important for folks to go hands-on. Our upcoming launch event will be an important sort of starting point for that consumer-oriented journey.”
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