Snap bets on AR glasses in post-smartphone race
Snap has unveiled its new standalone augmented reality glasses, the Specs, priced at $2,195. The device aims to offer a more immersive, world-mapping experience compared to existing phone-accessory style glasses from competitors like Meta and Google.
Why it matters
This represents a high-stakes pivot for Snap as it attempts to define the post-smartphone era and compete with tech giants in the wearable AR market.
Snap, the parent company of social network Snapchat, on Tuesday launched its Specs augmented reality glasses, a major bet by a struggling company to stake out ground in the post-smartphone era.
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