Snakes and Ladders game helps drive home road safety message in Khammam
Authorities in Khammam have launched a road safety awareness initiative using a modified version of the Snakes and Ladders board game. The event also included the announcement of a new Traffic Management Bureau to improve state-wide safety.
Why it matters
Creative public awareness campaigns are increasingly used by law enforcement to engage citizens and reduce traffic-related accidents.
A novel road safety awareness initiative using the traditional board game – Snakes and Ladders drew widespread attention at the inaugural ceremony of the Road Safety Awareness Centre in Khammam on Tuesday.
The report neutrally describes a government initiative and quotes official statements.
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