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Business Insider·3 min read·easy

Smoking is having a cultural comeback. My dad's death will never make cigarettes cool.

Smoking is having a cultural comeback. My dad's death will never make cigarettes cool.
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The author reflects on the resurgence of smoking as a cultural trend, contrasting its perceived 'coolness' with the personal trauma of losing her father to lung cancer. She expresses concern over the normalization of cigarette use among Gen Z, viewing it as a dangerous regression in public health awareness.

Why it matters

It highlights a shift in social norms and the influence of media and nostalgia on public health behaviors among younger generations.

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The author (not pictured) feels strongly against smoking becoming popular again. Elisaveta Ivanova/Getty Images My father died from lung cancer after years of smoking. Cigarettes have always represented loss rather than glamour to me. The return of smoking as a trend is difficult to watch. Smoking is somehow inexplicably cool again, and I'm not happy about it. After a period of health-conscious stigma, it is now viewed as culturally acceptable and even desirable to be seen holding a cigarette in one's hand. It signals sophistication, a rebellious attitude, and undeniable coolness. Newsweek reported on a " cigarette renaissance " among Gen Z , a trend that makes me upset and confused, and is hard not to take personally. I never had even the slightest desire to participate, because, for me, cigarettes represented something far more sinister — death. And I was too afraid to ever try one.

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