SMF panellists outline the future of client retention in business events
Industry experts at the Singapore MICE Forum discussed strategies for client retention in the business events sector, emphasizing personalized service and experiential marketing. Panellists highlighted that high-touch hospitality and creative brand activations are essential for building long-term corporate loyalty.
Why it matters
As the business events industry evolves, shifting from standard sponsorships to experiential engagement is becoming a critical strategy for maintaining corporate partnerships.
SMF panellists outline the future of client retention in business events By Karen Fong August 5, 2026 --> / Posted on 5 August, 2026 11:26 0 11 --> Share on Facebook Tweet on Twitter From left: Tong Seng Produce’s Max Ng; Bynd Artisan’s Winnie Chan; Pan Pacific Hotel Group’s Choe Peng Sum; and Resorts World Sentosa’s Lena Lee (moderator); photo by Karen Fong Tailored delegate care and experiential brand activations have emerged as the primary drivers of client retention in the business events ecosystem.
Speaking at the Singapore MICE Forum during the What Sticks? Value & Loyalty? panel last week, panellists highlighted how high-touch service and operational agility translate directly into long-term corporate relationships.
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