Smartphone firms race to build AI ecosystems beyond the device
Smartphone manufacturers like TECNO are shifting their focus from hardware specifications to integrating agentic AI assistants. These AI tools are designed to manage multi-step tasks across various applications to improve user experience and loyalty.
Why it matters
This represents a strategic pivot in the mobile industry, where software intelligence is becoming the primary differentiator for market share in emerging economies.
The trend is sweeping the global smartphone industry, where manufacturers are embedding AI assistants capable of carrying out tasks across multiple applications /HANDOUT Smartphone manufacturers are increasingly redefining themselves as artificial intelligence companies as industry seeks new sources of revenue and customer loyalty beyond selling devices.
The article reports on industry trends and corporate strategy without taking a political or ideological stance.
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