Smartphone buyers seek AI phones while performance remains a key ask, report
A recent Amazon survey indicates that 82% of Indian smartphone buyers prioritize AI-enabled features alongside core performance metrics like battery life and camera quality. While consumers are increasingly interested in AI, they remain highly focused on hardware reliability and are willing to pay premium prices for quality devices.
Why it matters
This data provides key insights into shifting consumer preferences in the world's second-largest smartphone market, influencing future product development strategies.
Majority smartphone buyers (82%) revealed that they are looking for AI-enabled phones that can help them in contextual assistance, generative photo editing and visual search . Conducted by Amazon on their marketplace in July, the survey highlighted that these buyers also want phones that can do adaptive battery management.
Nearly 25% buyers said they need a phone that can understand and suggest action, 18% needed it for generative photo editing, 17% for doing visual search, and 11% for adaptive battery management.
The respondents prefer performance and speed (87%), battery life (79%) and camera quality (77%) in their phones. Battery life stands out as both the most-wanted quality and also as the most common shortfall. They want their phone’s battery must be fixed (22%), ahead of camera (17%) and performance (12%).
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