SMARTIES India 2026 Shortlist Celebrates Marketing That Drives Innovation and Business Impact

Mumbai, Maharashtra, India --- Business Wire India

Marketing + Media Alliance (MMA) today announced the SMARTIES India 2026 shortlist , with 28.8% year-on-year rise in participation and 100+ new submitters joining the program. The expanded field reflects a sharper appetite for work that connects creativity, technology, and media to measurable business impact, giving the jury an elevated evolved body of work to assess.

The momentum was reinforced by the breadth of participation, across 25 SMARTIES categories with more submissions across. The result is a shortlist shaped by a more diverse set of brands, agencies, and marketing partners, and by a market increasingly focused on effectiveness, innovation, and the ability to turn strong ideas into sustained growth.